Sam Ayres
Project: Highlife Magazine for British Airways
Year: 2016
Agency: Reactive
Sector: Aviation, travel industry, magazine
Role: Lead UX, Art Direction

The proposition

Britain’s original travel magazine, High Life has been redefined for a post-Trip Advisor, post-Instagram generation. It doesn’t just offer the usual travelogues, instead its features immerse readers in the culture, politics and social life of a place. To feed people’s curiosity about the world – and change their views on destinations. Distributed in every seatback on all British Airways flights, High Life has a potential global audience of 3.4 million per month. 60% of readers spend 20+ minutes with the magazine.

Wireframes and prototype

Fully responsive and mobile first approach.

Screen layouts



Destination pages

Article page